Actually, it IS Rocket Science

Up and down. And up again.

Sometimes you encounter shitty situations.

Sometimes the hero doesn’t make it to the nuclear reactor in time.

Sometimes it doesn’t go into remission.

Sometimes the movie is better than the (99,000 page) book you read.

Sometimes the peaches are mealy.

Sometimes you realize your problems are actually ridiculously minute in comparison to others, and you feel shitty about having griped about a goddam peach being fucking mealy.

Sometimes you spend way-hay-hay too much time worrying about things you cannot control.

Sometimes you wake up at 3 am and your body refuses to go back to sleep, no matter how much you will it to, because you’re encountering new situations which bring your childish groans into a glaring new focus and you realize there are bigger, much larger demons in the world that exist.  They definitely, definitely exist.

And sometimes, when you’re not ready for it at all, you find something that offers the most brilliant respite to it all at the perfect time… Even if it turns out to be a dinky-ass commercial for some diddly-doo TV set.  Because sometimes brilliant people are willing to compromise and turn their brilliant ideas into a commercial just so that they can share their ideas with more people.  Or, you know, for the money.  Whichever comes first.  I’m in no position to judge; these guys helped in keeping my sanity in line this week.

Thankfully we have the capability of bouncing, too.  I love each and every one of you.  You know, in a totally non-creepy way.


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  1. * Ben says:

    The idea behind this ad, if it wasn’t a TV, would have been such a brilliant metaphor with the perfect song to go with it (I love me some Jose). I re-watched it and stopped it before the ad started and imagined the message was more about the metaphor. Good one Ash.

    | Reply Posted 6 years, 7 months ago
    • Thanks, Benny-Ben. I think the whole of the video is just great, and needed passing along, badly. I’m trying to get more info on the guys who did it so I can give cred where cred is due.

      | Reply Posted 6 years, 7 months ago
  2. * Sula says:

    The video alone would make anybody happy…like chasing bubble-blow bubbles…But the music is the icing on the cake! And at first I thought the music was Sufjan Stevens…Thanks for clarifying, Ben.

    And I love you, too, Ash! (in a totally non-creepy way) :-)) Oh…And you, too, Ben (if you’re the same Ben who is also my son) 🙂

    | Reply Posted 6 years, 7 months ago
    • You guys are great. Can we just harness teleportation so we can all see each other whenever we want already?

      | Reply Posted 6 years, 7 months ago
  3. * Sula says:

    And thanks also for “lightening” the heaviness that’s been in my head all morning….Such things that are likely beyond my control…
    I so enjoy your blog!

    | Reply Posted 6 years, 7 months ago
  4. * Andy says:

    I’m not a big fan of mealy peaches either….

    | Reply Posted 6 years, 7 months ago
    • Ha! Andy. I love your blevity (that’s a hybrid of brevity and levity, you get it? Get it?? Yeah, you get it).

      | Reply Posted 6 years, 7 months ago

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